Why Most Australian Homeowners Undersell Their Homes — Before They Even List

Most homeowners don’t lose money because of the market. They lose it before their property ever goes to market. The damage happens quietly, during preparation. Well-intentioned renovations that feel sensible but don’t resonate with buyers. Cosmetic upgrades that neutralise emotion instead of amplifying it. And the most expensive mistake of all: waiting to “see what the market does.” Buyers don’t purchase homes logically. They justify emotionally — and negotiate later.